Our Story
Founded in 2010 as Icon Fine Wine & Spirits, we have been cultivating strong, lasting relationships between producers and the Canadian wine trade for over 15 years. Today, as Icon Vins Fins, we are recognized as one of the fastest-growing national wine agencies in Canada, delivering exceptional results across all channels.
Our success is built on an extraordinary approach—combining deep market insights, an unwavering commitment to quality, and a relentless drive to create impact in everything we do. Our team, known for its expertise and passion, is dedicated to elevating our partners’ brands and ensuring their success in a highly competitive marketplace.
With established offices in British Columbia, Alberta, Ontario, and Quebec, Icon Vins Fins offers a coast-to-coast presence, providing our partners with a highly motivated and results-oriented team that is wine-passionate at our core. Our national reach, paired with local expertise, ensures that we deliver tailored solutions that resonate in every market we serve